Get Found Where People Ask AI

Your customers are asking ChatGPT, Google’s AI Overviews, Gemini, Perplexity and Copilot the questions they used to type into a search box. These tools answer in full sentences, and they name a handful of businesses, or none at all. AI search optimization makes sure yours is one they know about, trust and recommend.

You’ll hear it called AEO (answer engine optimization), GEO (generative engine optimization), LLM optimization or AI visibility. Whatever the label, it’s the same job, and it rests on the same foundation as good SEO. We do both, as one plan.

A concept of Website Traffic optimization

Our AI Search Process

AI Visibility Audit

We ask the major AI tools the questions your customers ask, and record who they recommend, what they say about you and which sources they quote. We also check whether AI crawlers can read your site at all.

Strategy

We find the gaps: questions your site never answers, business details that don't match across the web, thin pages, no mentions on other sites. Then we plan the content, technical fixes and outreach that close them.

Implement & Track

We write answer-first content, add structured data, fix crawler access and build reviews and mentions. Every month we re-ask the same questions and track AI referral traffic in Google Analytics, so you see what changed.

What We Optimize

Answer-First Content

Pages that answer real customer questions clearly in the first few lines. That’s the format AI tools quote.

Structured Data

Schema markup that tells machines exactly what your business is, what you sell, where you work and what customers say.

Consistent Business Details

The same name, address, phone and services on your site, Google Business Profile, directories and social profiles, so AI tools are sure it’s all one business.

Reviews & Mentions

AI tools lean heavily on what other people say about you: reviews, local press, industry lists and forum threads.

Crawler Access

Making sure your robots.txt, firewall and site speed aren’t blocking the bots that feed AI answers.

Measurement

AI referral traffic in Google Analytics, monthly answer testing and brand-mention tracking, in a report you can actually read.

Businessman explaining a project

Why SEO Still Matters, and Google Is Still King

AI search didn’t replace SEO. It’s built on top of it. Google’s AI Overviews are written from pages Google has already found and ranked. ChatGPT and Copilot pull from traditional search indexes too, including Bing’s. If search engines can’t find, read and trust your site, AI tools usually can’t either.

And Google still handles the vast majority of searches, with its own AI answers sitting at the top of the results page. The businesses AI tools recommend tend to be the ones with strong SEO: fast, crawlable sites, clearly written pages, good reviews and mentions elsewhere on the web.

Chasing AI visibility without SEO is building the second floor before the first. Our AI search work and our SEO service are one plan, measured together.

FAQs

Answer engine optimization (AEO) and generative engine optimization (GEO) are two names for the same goal: making your business easy for AI tools like ChatGPT and Google’s AI Overviews to find, understand and recommend when someone asks a question you can answer.

No, and anyone who promises that is guessing. AI answers change from question to question and month to month. What we can do is make your business easy to find, understand and trust, then measure how often the AI tools mention you over time.

Yes. Google is still where most searches happen, and AI tools draw on the same search indexes SEO works on. Strong SEO is usually the biggest single factor in whether AI tools mention you.

Technical fixes and structured data can show up within weeks, as the tools re-read your site. Reviews, mentions and reputation build over months. We report monthly so you can see the trend.

It’s a proposed file meant to guide AI tools around your site. The major AI companies haven’t committed to using it, so we treat it as a low-cost extra rather than a strategy.

What our customers say

"Partnering with Medial Lab Technologies has transformed our e-commerce business. Their deep understanding of web design, combined with their expertise in e-commerce and digital marketing, helped us create a seamless, user-friendly online store that perfectly showcases our CBD products. The team's professionalism, attention to detail, and innovative approach ensured that our website not only looks stunning but also drives sales and performs efficiently. We couldn’t be happier with the results."
Andrew Klein
CBD Business Owner